The Buffalo Sabres have announced a 10-year extension of their arena naming rights agreement with KeyBank. The new contract, beginning with the 2026-27 season, will keep the KeyBank Center name in place through the 2035-36 season.
Buffalo Sabres Owner, CEO and President Terry Pegula and KeyCorp Chairman and CEO Chris Gorman are scheduled to make an official announcement at the KeyBank Center pavilion.
“We are thankful for the support of KeyBank over the course of the last decade and look forward to the continued relationship with such a valued partner of the Buffalo Sabres,” said Buffalo Sabres Owner, CEO and President Terry Pegula. “We take great pride in our home arena bearing the name of an organization with such strong roots in the Western New York community and feel this partnership will continue to drive community impact for many years to come.”
“We are thrilled to build upon our partnership with the Buffalo Sabres. This is an investment in Buffalo and reflects our commitment to this community,” said KeyCorp Chairman and CEO Chris Gorman. “KeyBank and the Sabres will continue to drive Buffalo forward, creating opportunities and delivering on our purpose: to help our clients and communities thrive. We believe in Buffalo’s future and are proud to carry it forward — together.”
Alongside extending arena naming rights, KeyBank will become the team’s away helmet sponsor starting in 2025-26. The partnership between KeyBank and the Sabres began in 2015.
The organizations also announced a new initiative called HocKey Assists Community Program. The program aims to foster pride throughout Western New York by supporting youth through educational outreach, encouraging small business growth, and engaging local communities.
