The Buffalo Bills will don their new Nike Rivalries uniforms during their Week 5 game against the New England Patriots on October 5, as announced by the team. The announcement was made with a winter-themed teaser video featuring quarterback Josh Allen, who was named MVP in 2024. The video also showcased a Keon Coleman jersey covered in snow and frost.
The full uniform set, which includes newly designed helmets, jerseys, and pants, will be unveiled on August 28. These designs are said to reflect the unique culture and history of the Buffalo community.
Nike’s Rivalries program aims to enhance NFL rivalry games over the next four seasons with specially designed uniforms and fan gear. The Buffalo Bills are among eight teams selected for this initiative in the 2025 season. Other teams include those from the AFC East and NFC West divisions.
Each participating team will wear a unique uniform inspired by local community insights during one home game against a division rival. These uniforms will remain part of each team’s lineup for three years alongside existing alternate uniforms.
The program will expand to include teams from other divisions in subsequent years: AFC South and NFC North in 2026, NFC East and AFC West in 2027, and AFC North and NFC South in 2028.
Rivalries jerseys and apparel will be available at various retailers including Nike.com, NFLshop.com, Fanatics.com, as well as international NFL Shop sites across Canada, Mexico, Europe, and Australia.
