Fisher-Price, in collaboration with the Buffalo Bills and Wegmans Food Markets, has announced the release of the 2025 Little People Collector Buffalo Bills figure set. The new collection features figures of quarterback Josh Allen, head coach Sean McDermott, former head coach Marv Levy, and former quarterback Jim Kelly.
The sets will be available for purchase starting Sunday, August 3 at Wegmans Food Markets locations across Buffalo, Rochester/Southern Tier, Syracuse areas, and Erie, PA. Each set is priced at $26.99 while supplies last.
Mattel will donate $7.50 from each set sold at Wegmans to The Children’s Hospital of Buffalo Foundation. This contribution aims to support John R. Oishei Children’s Hospital in providing health care services for mothers, children, and infants in Western New York. The donation campaign runs from July 1, 2025 through December 31, 2026 and may reach up to $750,000.
“Mattel supports The Children’s Hospital of Buffalo Foundation, providing philanthropic support to John R. Oishei Children’s Hospital to ensure access to high quality health care for the moms, kids and babies of Western New York. Mattel will donate $7.50 from each Little People Collector Bills Set sold at Wegmans. Valid 7/1/2025-12/31/2026. Up to $750,000.*”
On Saturday, August 9, Fisher-Price will host a Junior Tailgate event outside Highmark Stadium during Kids Day as the Buffalo Bills face the New York Giants in a preseason game beginning at 1 p.m.
Further information about The Children’s Hospital of Buffalo Foundation can be found at https://www.foroch.org/.
