Buffalo Bills fans attending the upcoming game against the New England Patriots at Highmark Stadium on Sunday, October 5, can expect a series of themed events and activities.
The team has announced a full-stadium White Out for the primetime matchup. Fans are encouraged to wear white clothing, and White Rally Towels sponsored by Wegmans will be distributed at entry. Wegmans is also offering limited edition Rivalries game apparel at select locations in Buffalo, Rochester, Southern Tier, and Syracuse.
Wegmans will provide samples of its “Bring the Storm” ice cream—a cake-flavored blue ice cream with white cake pieces and sprinkles—on the Billevard outside the stadium.
The event is also designated as a Huddle for Hunger Game. The initiative aims to raise awareness about food insecurity in Western New York and support local charities that address hunger. From September 29 to October 4, Wegmans matched every Meals2Go order dollar for dollar up to $50,000. Proceeds from these orders have been donated to 20 local charities involved in Huddle for Hunger efforts. Additionally, students from 14 Western New York high schools participated in a food drive challenge; the top three schools will be recognized on field before kickoff.
A guaranteed jackpot of $200,000 is set for the Foundation’s 50/50 raffle during game day. Net proceeds from this raffle will benefit the same 20 Huddle for Hunger charities.
Cami Clune, a Buffalo native known for her appearance as a finalist on NBC’s The Voice and her role as anthem singer for the Buffalo Sabres, will perform the national anthem before kickoff. According to organizers: “Blending pop, rock, and country influences, Cami’s original music and theatrical live performances highlight her powerful vocals and storytelling style.”
Former Bills running back Fred Jackson has been named Legend of the Game.
At halftime, there will be an exhibition scrimmage between the U.S. Women’s National Flag Football Team and Canadian Women’s National Flag Football Team. This event is organized in partnership with USA Football and Football Canada.
Fans can participate in several pregame activities on the Billevard including an AI bobblehead photo booth, Rivalries-themed photo frame opportunities, virtual uniform try-on kiosks, arcade games like Grid Iron Blitz Arcade Game, and themed photo ops such as Bring the Storm.
Specialty concessions available include returning items like The Battle Boat—a large serving of waffle fries topped with regional ingredients representing both teams—and other options such as grilled flank steak sandwiches (MVP), lobster rolls (available at club stands), jerk chicken sandwiches (DawkSide), and pulled pork sandwiches (Pork Knox).
For fans in Canada unable to attend in person, Real Sports Restaurant in Toronto will host an official watch party featuring former Bills quarterback Doug Flutie. Attendees at this location will receive free Bills Rivalries Rally Towels.
